![KU Design Preso_r1b25.png](https://images.squarespace-cdn.com/content/v1/60319939321c6f6cc87a9a45/2c2164b9-fe14-4b89-a682-4885173c6ac0/KU+Design+Preso_r1b25.png)
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THE CHALLENGE
Develop a more globally relevant, modern, flexible and simplified identity and brand for Teavana.
By reducing the logo to a word mark, the brand became more legible and contemporary. The refined letterforms were able to support a range of complex backgrounds while the use of premium finishes and materials helped to reinforce the quality of product and brand.
Brand Strategy, Concept, Logo, Design, Illustration
![KU Design Preso_r1b29.png](https://images.squarespace-cdn.com/content/v1/60319939321c6f6cc87a9a45/f55070fd-fc93-4ebb-9580-42e8e993dc9a/KU+Design+Preso_r1b29.png)
![KU Design Preso_r1b30.png](https://images.squarespace-cdn.com/content/v1/60319939321c6f6cc87a9a45/61b279d0-2627-4ba4-b2c9-0e1f4d0f3df6/KU+Design+Preso_r1b30.png)
![KU Design Preso_r1b31.png](https://images.squarespace-cdn.com/content/v1/60319939321c6f6cc87a9a45/7118c4a0-3f43-45a8-a937-f11f535a6490/KU+Design+Preso_r1b31.png)
![Kathleen Ullman_Teavana_4-01.png](https://images.squarespace-cdn.com/content/v1/60319939321c6f6cc87a9a45/0d2005a9-7249-495a-9798-fbc889fd2adc/Kathleen+Ullman_Teavana_4-01.png)
![KU Design Preso_r1b33.png](https://images.squarespace-cdn.com/content/v1/60319939321c6f6cc87a9a45/c28cac25-e94d-465b-87fe-bcc8af09d1f2/KU+Design+Preso_r1b33.png)
![KU Design Preso_r1b35.png](https://images.squarespace-cdn.com/content/v1/60319939321c6f6cc87a9a45/2c310aba-6d4f-475d-b1d6-a9012cba0f6b/KU+Design+Preso_r1b35.png)
![KU Design Preso_r1b34.png](https://images.squarespace-cdn.com/content/v1/60319939321c6f6cc87a9a45/0e7930e1-bcb5-4d76-aaa2-753c9174837b/KU+Design+Preso_r1b34.png)
![Teavana+Iced+Tea+1b.png](https://images.squarespace-cdn.com/content/v1/60319939321c6f6cc87a9a45/92ed22c8-c4cd-49f1-b739-abcda4ef4830/Teavana%2BIced%2BTea%2B1b.png)
![Kathleen Ullman_Teavana_3.png](https://images.squarespace-cdn.com/content/v1/60319939321c6f6cc87a9a45/db31476f-5cce-45d2-868a-75ee8def5491/Kathleen+Ullman_Teavana_3.png)
![Kathleen Ullman_Teavana_1.png](https://images.squarespace-cdn.com/content/v1/60319939321c6f6cc87a9a45/688267ee-3213-4a72-8793-d7fd96a13716/Kathleen+Ullman_Teavana_1.png)
![Kathleen Ullman_Teavana_2.png](https://images.squarespace-cdn.com/content/v1/60319939321c6f6cc87a9a45/3a2473d7-f59b-4ec6-914d-5dabf84bcbe3/Kathleen+Ullman_Teavana_2.png)