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THE CHALLENGE

Reach a younger, more fashionable audience and convert them into purchasing Rivet & Sway customers.

A complete audit determined that Rivet & Sway was in need of a full brand redesign in order to reach a more engaged, fashion-forward audience. All areas of the brand including packaging, site design, editorial and social were updated to include the new voice and look & feel. A custom style quiz was developed in order to match customers with the right frames and improve conversion rates. A personalized “made-for-me” experience was created and inspired a loyal and engaged fan base.

Brand Strategy, Concept, Design, Art Direction, Production