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THE CHALLENGE

Rebrand Oracle, a Fortune 100 global company and implement across all global brand touchpoints. #NBD

After 41 years, Oracle was poised to rebrand for the first time. Collaborating closely with the SVPs of design & product, the team defined the new tone and look & feel of the brand. We identified an opportunity to redefine what tech looked and sounded like. Our focus was on the people that interacted with the product and how to best create a global, inclusive and warm experience.

Creative Direction, Concept, Design