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THE CHALLENGE

Reimagine Oracle’s marquee customer and partner event: Oracle OpenWorld.

Oracle’s annual event in San Francisco, Oracle OpenWorld, was the first opportunity that the corporate rebrand would be seen by the public. While the substance of the rebrand was still in development, I lead a small group to create a new look & feel and experience for Oracle OpenWorld 2019. Collaborating closely with our event partners, motion designers and on-site producers, a new brand expression was unveiled to a live audience of over 62,000 people over the course of three days.

Creative Direction, Concept, Design